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McDonald's have an extensive sponsorship programme supporting grass roots football. In just four years, in partnership with the FA, they have found over 10,000 volunteer community football coaches.

This 48 page book, produced for McDonald's and has been distributed to government ministers and football decision makers, as well as sports authorities and community organisations.

Every corporate visitor to a McDonald's sponsored football event receives a copy and the client has entered it for several marketing communications awards.
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of this complete book! (3.7Mb)
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