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Ruddles Ale: Greene King wanted to find a way to re-vitalise their famous Ruddles beer brand.

"Proper Country Ale" was the revised proposition and together with the creation of an arresting, gently humourous below the line poster and DM campaign, has regenerated the interest of both traditional Ruddles beer drinkers, and won new converts to the brand.

To encourage publicans to consider stocking Ruddles they were encouraged to apply for "a proper pub game" in the form of a Tug-o-War kit, and drinkers were offered the chance to "Win a Tractor" instead of a more traditional prize.

The full range of Ruddles executions can be downloaded in PDF format.
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adobe reader
ruddles01
Download 3 x Posters – 536 Kb
ruddles02
Download 3 x Posters – 536 Kb
ruddles03
Download DM Poster – 256 Kb
ruddles04
Download Promotional Tentcard – 456 Kb
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