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Symantec asked for a total ATL, BTL, DM and online campaign for their Brightmail Antispam software solution.

Like most business to business advertising it had to appeal not just to the specialists, (in this case the IT department) but also the accountants. Two concepts were fully developed and presented.

Copies of both campaigns can be downloaded below.
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symantec sheep
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Symantec "Sheep"
Campaign – 548 Kb
symantec spammer
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Symantec "Spammer"
Campaign – 628 Kb
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